• AMANDA SUEFONG

    Hi, I am

  • I MANAGE, CONSULT & SPEAK ON THE SUBJECT OF ECOMMERCE & DIGITAL STRATEGY FROM SYDNEY, AUSTRALIA.

    I couldn't be more passionate about the digital transformation we are in the middle of, and ultimately want to see businesses thrive with the global opportunities available to them as the digital economy matures.

    For the past two decades I have loved every minute of working in the technology industry. With my most recent roles dedicated to commercialising technology via eCommerce channels, platform development, customer relationship management, growth marketing and improving the customer experiences.

    I spent 5 years working in San Francisco, USA and had the pleasure to work for an up and coming startup, Shutterfly, which has since gone IPO and is now a leader in its industry. I have developed eCommerce channels in both pure online and omni-channel environments to boost physical retail business models including launching and running online solutions on behalf of two of Australia’s leading retailers, Big W and Harvey Norman. Most recently I was based in Singapore where I held the role of APAC Director of Digital and Ecommerce for Under Armour.


    I recently made the decision to take my experience independently and I founded Apiary Marketing. Apiary is a boutique advisory practice for mid-market and enterprise brands navigating the ever-changing world of digital.
    At Apiary, we help businesses get clearer about how their digital marketing campaigns and Ecommerce channel is actually performing. We help build the strategy and governance to mitigate risk, and, when it makes sense, we can embed directly within leadership teams as a fractional Chief Digital Officer.

    Some of the brands I have worked with are:

    Under Armour

    APAC Digital & Ecommerce Director

    Petbarn | Greencross

    General Manager Ecommerce

    Lenovo

    Ecommerce Manager

     

    Petals & Teleflora 

    Ecommerce Director

     

    FUJIFILM

    Online Product Manager

     

    Napoleon Perdis

    Ecommerce & Digital Marketing Manager

     

    Shutterfly

    Online Marketing Manager

     

  • "Amanda is the perfect combination of stellar performer, enthusiastic evangelist for the company, creative marketing mind and just a real pleasure to work with companywide. We worked together during a stressful period of rapid expansion where we needed to work with cross functional teams and she not only managed her duties very well but kept the other departments on their toes to make sure our marketing campaigns had all the internal support necessary to grow the business even further. I would work with her again in a heartbeat if I could and recommend her without question to any organization needing a true go getter like Amanda."

     

    - Lance Dildine, Digital Consultant

     

    "I had the pleasure of working with Amanda in the Digital Services division at Fujifilm. She is passionate about technology and ecommerce and understands the challenges and solutions that businesses face in the digital transformation. Amanda is an online marketing expert, with a broad range of specialities under her belt. She has the abilitity to plan and implement strategy from a high level while keeping an eye on the project management and online marketing related tasks that lead to success in e-commerce. I think any company that has Amanda in their team will benefit from her ability, she is a true asset."

     

    - Arash Rostami, Applications Manager, Fujifilm

     

    "Amanda managed the development, launch and marketing of several online services whilst at Fujifilm. She also played a key role in the recruitment, management and development of new team to support these online initiatives. Her passion for all areas of online digital e-commerce and social networking was vital in moving many projects forward, taking Fujifilm into new areas of business. Amanda not only had exposure to the sales and marketing aspects of the business but also worked closely with both our legal & financial managers in the back end of the business. Her diligent, creative and inclusive communication style ensured that both internal & external customers enjoyed working with Amanda to create mutually beneficial outcomes."

     

    - Paul Rogers, Partner, Adrenalin Agency

  • I SPEAK ABOUT ECOMMERCE, OMNI-CHANNEL RETAILING & DIGITAL MARKETING.

    Some of the conferences I have spoken at are: 


    PESA Internet Conference 2012/2013, Australia (See Video)

    Shopper Marketing Asia Conference 2012, Singapore 

    AIMIA Digital Project Management Course 2012, Australia

    AIMIA Digital Summit 2011, Australia (See Video)

     

  • I CALL AUSTRALIA HOME, FREQUENTLY TRAVEL TO ASIA, & I'M AVAILABLE TO CONNECT

    - AS LONG AS COFFEE IS INVOLVED.

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    Connect with me

    amandasuefong

     

  • SEND ME A MESSAGE

    Want to get in contact with me? Send me a message below.

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